Experiential events crafted for women by women — flower styling, candle making, and the quiet art of gathering. An identity built on softness with intent: staggered, colour-shifting, warmly off-centre.
I build visual systems for founders and growing businesses — from naming and positioning to the full rollout of identity, packaging, and communication.
A complete visual world for a sustainable children's wooden toy brand. Logo, colour system, character illustrations, packaging, guidelines, and website — built to feel timeless and tactile.
As a designer and visual artist, I approach design as the intersection of strategy, storytelling, and intent. My work spans branding, packaging, print, and digital — building systems that feel both considered and emotionally resonant.
Creative Director at Whitelane Recreational, Dubai — leading brand, marketing, and spatial design for a recreational lifestyle company.
Founder of ABLE Design Lab since 2021.
B.Des in Brand Strategy & Visual Communication from Srishti School of Art, Design & Technology, Bangalore. 6+ years building brands across India and the UAE.